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Published Sep 18, 21
15 min read

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What is a content for business?

Content marketing strategy for small business. In case you are not totally clear with what it involves, content marketing is a way to share information and engage with customers, usually in the form of written articles, podcasts, videos, or social media posts.

What are examples of content marketing?

Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can't get elsewhere. It's the best way to turn your product, no matter how common, into something that is not like everyone else's.

What is viral marketing example?

Viral marketing is a sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate. The internet and the advent of social media have greatly increased the number of viral messages in the form of memes, shares, likes, and forwards.

What is good content marketing?

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

Why content marketing is important for business?

Content marketing is important because it answers your audience's questions. With content marketing, you can build trust with your audience, improve conversions, connect with customers, and generate leads. Content consistency establishes your credibility, builds trust, and strengthens your reputation.

What is mobile marketing example?

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. In recent years, customers have started to shift their attention (and dollars) to mobile.

What is example of content?

Content is defined as what is inside or included in something. An example of content is beans inside of a jar. An example of content is the words inside a book. Pleased.

Is viral marketing successful?

Viral marketing is an amazing method of generating traffic and leads but also creates a great demand for a yet to be released product. Viral Marketing is so successful because it creates the curiosity and desire needed to generate the demand for a product or service.

Is viral marketing bad?

Disadvantages of Viral Marketing Or at its very worst, build negative buzz regarding your brand and products. This is when “too much of a good thing” may just hurt your work in building your organization's credibility.

What is the purpose of content marketing?

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

What is the role of content marketing?

The Content Marketing Institute defines as “a marketing technique of creating and distributing valuable, relevant ad consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” In other words, it is about being helpful to customers making buying ...

How does content marketing help small businesses?

Content marketing can help a small business gain familiarity That means it's critical to make sure that the content always represents your small business in the brand voice you're trying to establish. Doing so can help to guarantee high performance and excellent brand-building results over the long term.



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Not sure if Linked, In is for your business? Check out how (and why) you should create a Linked, In business page. We’ve already covered Optin, Monster’s blog, but we’re far from a one-trick pony. In fact, we pride ourselves on having a comprehensive (and wildly effective) content marketing strategy.

One of the best B2B content marketing examples is from Simply Business, a UK insurance firm that’s known for producing a series of useful tips and guides. It’s yet another example showing that so-called “boring sectors” can still wow their audience. Their customer education guides have attracted thousands of links and shares, as well as raising their profile.

Other Content Marketing Examples Finally, here are some content marketing that are a little bit different. Coke used personalization to get everybody talking about their brand. They kicked off their Share a Coke campaign in Australia by putting the 150 most common names on bottles. Then they encouraged people to share a Coke with people with those names.

Unsurprisingly the campaign soon rolled out to other locations. You can now customize your own bottle, as we did here. Data analytics is another area that could be seen as dry, but when Grant Thornton ran their Access Granted campaign, it was anything but. The company took people behind the scenes at the Tony Awards, showing exclusive content on You, Tube and Twitter.

7 million Twitter impressions, increased Facebook reach, and beating their goals for You, Tube goals by 115%. This content marketing example from Charmin is perfect for its customers. The brand’s always had a sense of humor in its TV ads, and that’s carried through to the Sit or Squat app.

But it doesn’t stop there. Its videos go behind the scenes of the making of its products, while on social media, Lush encourages users to share and hashtag photos of its products in use – or at least about to be used. Instagram is one of its key platforms, with the main Lush account attracting 4 million followers.

And whether you love him or hate him, you have to admit that he has a team of content marketing geniuses. That’s because Joe Rogan doesn’t just do an audible version of the podcast, he streams each recording, too. That means he’s able to promote 2 pieces of content with a single shot.

And his channel actually has MORE subscribers than his podcast, With this audience, he’s able to promote upcoming comedy shows, new guests, affiliate products, and more. If anyone knows a thing or two about content marketing, it’s Joanna Weibe, found of Copyhackers. And while she provides us with TONS of content marketing examples, there’s another aspect to the website that’s really cool: Joanna made a video slide-in that guides users to the right section of the website depending on if they’re new or returning visitors: By personalizing the user experience (UX), Copyhackers can get the right content into the right hands.

With these content marketing examples, you’re all set to wow your visitors with fresh, new ideas. Next, use these copywriting templates to get started, or see how you can improve your content marketing ROI. But there’s one final thing to remember. There’s no point building an audience if they don’t convert.

How Optin, Monster Can Help Your Content Convert Optin, Monster is a crucial part of any successful content marketing strategy: That’s because Optin, Monster is the world’s BEST lead generation software on the market. With this tool, you can deliver any kind of content to the right users to increase conversions across your site.

And the best part is that you don’t need to be a professional coder to make it happen! Here’s how it works: Everything starts with selecting one of Optin, Monster’s 50+ pre-built templates: These are fully responsive and look great across all devices. They were designed to save you time, energy, and headaches in the campaign creation process.

If you did, then you’ll definitely want to check out the following resources: These articles will have even more information on how you can use content marketing to grow your audience, boost conversions, and drive more sales. Published by Sharon Hurley Hall Sharon Hurley Hall has been a professional writer for more than 25 years, and is certified in content marketing and email marketing.

When your audience thinks of your company as a partner interested in their success and a valuable source of advice and guidance, they’re more likely to choose you when it’s time to buy. Why it’s important Content marketing is a go-to tactic that’s proven to work. Also, it provides a competitive advantage.



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In fact, according to a 2020 report from Hub, Spot, 70% of marketers are currently investing in content marketing. Content marketing is important because it helps marketers build trust with their audience in a way that many other types of marketing cannot do. It helps brands to tell the story of their company and what it stands for in an authentic and engaging way.

In order to achieve your goals, your strategy must be robust, credible, well thought through and designed with your audience in mind. More on this later. There are a few key differences between content marketing, inbound marketing and content strategy. Your content strategy is the initial step in this area of your marketing activity.

Content marketing refers to the process of creating your content itself — perhaps with a content creation platform. Inbound marketing focuses on how the content strategy fits in with the rest of your lead generation and PR activity. How you develop and use tactics to attract and nurture your leads over a period of time with the relevant, authoritative content you’ve included in your content marketing strategy.

Here are some frequently asked questions about content marketing for businesses. Content marketing can help a wide variety of businesses. No matter what size your business is, what sector you operate in or where you are based. If you want to increase conversions, enhance brand awareness and build trust, content marketing can help you achieve your business goals.

For example; if your product is complex, a how-to guide or video might be useful. If you are trying to distil a lot of information, infographics could work well. Use formats that are appropriate to your audience. Think about how your customers consume content; the platforms they use, how much time they would spend reading or watching the content, where and when they might be consuming it etc.

Find out what your competitors are doing. Naturally, you want your content marketing strategy and activity to be unique to your business, but it’s useful to do some market research to find out what is currently engaging your target audience, or not. Don’t know where to start? Try Buzz, Sumo.

Good content marketing is all about being authentic and listening to the needs of your audience. The most common content marketing mistakes happen when brands fail to do these things and simply put their efforts into activities and tactics that they want to do or that brands they like in different sectors are doing.

For example; just because a new and exciting social media platform has launched, it doesn’t mean that it’s right for your business if your customers don’t use it. Be where your customers and prospects are, give them the information that they want and need, be honest and authentic and don’t copy others.

But providing you take the time to think about your goals, what your key messages are, what will drive sales and conversions, what formats are most relevant and helpful to your audience and - perhaps most importantly - what your customers need from you and your products and services, you shouldn’t go far wrong.

Content is all around us. Whether we’re reading an insightful blog post or watching a goofy You, Tube video, we consume content almost everywhere we go and pretty much at all times. Because of this, it should come as no surprise that 70% of marketers are actively investing in content marketing.

Still, it begs the bigger question: “what is content marketing and what can it actually do for me?” A valid question indeed, and one we will unpack during this introduction to our chaptered guide to content marketing fundamentals. Content marketing is the process of using content to connect with and sell to a defined target audience.

The substance Shopify covers through its content shows that the company is speaking to an audience of business owners. The content Shopify creates reflects what business owners care about and is delivered regularly, so those audience members become invested in the content and, as a result, the company as a whole.

That’s the power of content marketing.

To understand why content marketing can work as a strategy, think about the buyer’s journey. For many companies, it may look something like this: this is where the potential customer is seeking information on a topic. They may be looking for a solution to a problem they experience, or are simply looking for information on a topic they’re researching.



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Of course, technical issues and obtaining links are still big pieces of the puzzle. But as search engines (and let’s be serious, we’re mostly talking about Google here) evolve, they’re putting increasing emphasis on serving users quality content that satisfies their search intent. That’s why authoritative domains can rank well in search even with subpar content.

It’s done by producing a ‘pillar’ page on a core topic along with multiple additional content pages related to that topic. The pillar page should link to the cluster pages. Likewise, the cluster pages should link back to the pillar. A content cluster should cover a topic across all phases of the buyer’s/user’s journey.

Others may not have the slightest clue they need a solution at all and are searching for answers to a problem or question they have. That’s why you need to cover the entire journey – anyone who enters your site should have a clear next step they can take no matter where they are in the funnel.

One example of a successful content clustering strategy is from ISSA, a provider of personal trainer, nutritionist, and fitness instructor certifications. For their personal training certification track, ISSA has produced content that anticipates every possible question and search intent someone could have about personal trainer certification. Here are a few pieces of content in their cluster that show how well they’ve covered the topic.

With a robust internal linking strategy to go along with all of this content, ISSA makes it easy for users to get the information they need and take a clear next step. Their SEO gains and organic traffic growth has been steady and continues to climb even in a highly competitive space.

Content Strategy for Customer Success and Support, Content for SEO purposes gets the lion’s share of attention, but don’t ignore the “Post-Purchase” phase. Content isn’t just for prospects; it’s just as necessary to provide useful content for customers. Post-purchase content may not be flashy in the sense that it attracts traffic and social shares.

A customer support strategy would have its success measured along the lines of reducing support tickets and, ultimately, retention. A robust library of self-serve support content, once built out, can reduce the need to hire additional headcount for those purposes. It also allows your support teams to focus their attention on high-value clients and more significant issues that content alone can’t solve.

Aircall walks the walk when it comes to using content effectively to support and retain customers. In addition to a blog with useful Vo, IP, sales, and customer success tactics and tips, Aircall has a robust Knowledge Base that customers can use to search for answers to specific questions about the software and phone systems.

Content Strategy for Sales Enablement, Sales enablement content is content that a sales team can use to educate prospects and help them build a case for purchasing your product or service. Your content strategy here should take into account common questions and objections your salespeople hear. For example, one of the most common questions our sales team at Market, Muse gets from prospects is how they can use Market, Muse with their existing marketing technology stack.

This content can be shared beyond the buying team, so other budget makers can understand precisely for what they’re paying. Why Is It Important to Have a Content Strategy? The short answer to this question is that you’ll be directionless without a content strategy, chasing whatever new shiny object enters your line of sight.

You’ll get feedback from customers, prospects, partners, and the public about your content that can help you refine your overall strategy. That’s what’s challenging and fun about content strategy. It’s not something you deliberate on once a year or once a quarter. You’re constantly adapting and finding new ways to move through this cycle a little smarter than the last time.

But again, it all starts with knowing what your strategy is. There’s no other way to measure your content marketing ROI. Building a Content Strategy, Now that you understand what content strategy is and what it needs to accomplish, you’re probably wondering how to put it into practice. We can help! If you’re starting from scratch, the best place to start learning how to build a solid content strategy is our Content Strategy Crash Course.

Anyone can join our community and start asking and answering questions. So if you have something specific you want to discuss, that’s the place to do it!.



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Content marketing makes it possible for the two of you to find one another against what may seem like impossible odds. But that is not the only reason you need content marketing, not remotely. 1. Content Marketing Helps Customers Bond with Your Brand Your story is more than an advertisement, and you should make sure people know it.

Your content marketing tells the customer who your company is, what it stands for, and keeps them engaged over time. 2. You Build Trust with Good Content Your content marketing can also help to build an emotional bridge. If a potential customer is in dire need of answers and you happen to provide the information they are seeking on your blog or You, Tube channel, they are going to respond favorably.

3. More and Better Customers Cost Less The ROI on a well-executed content marketing is staggering. Depending on how well you develop content to match your audience’s needs, you could see website conversion rates of up to six times higher than if you had no content marketing plan in place at all.

For example, if you make an effort to answer common questions as a part of your content strategy, you can explain the details of your product (including crucial characteristics like your price point). It saves you both time, and your company spends less on each pre-qualified lead that comes through the door.

Content Marketing Supports Other Types of Marketing You can use the content you are generating to help support your social media campaigns and other efforts, like email campaigns, every page created, or blog you build can help improve your organic SEO. After all, the more opportunities you have for Google to index your content, the more opportunities you have to be found in searches for a wide assortment of keywords.

Not only will you be able to better see exactly which content is working for your visitors, but you will also know which pieces aren’t. That insight can help you better retool those leaky boats into glorious ships that will ride the wild tides of the Internet for years to come.

Content marketing is a scalable, long-term strategy, If you focus on creating helpful, evergreen content that people are searching for, it has the potential to rank high in Google for more keywords over time. And this generates consistent search traffic growth, like this:And it’s not blogging-specific. Ever since we put significant effort and resources into growing our You, Tube channel, our number of views has been growing up and to the right:Because all of this traffic is organic, our entire marketing team could take a short break, and traffic would continue to flow—at least for a while.

Now, there are many ways to pull people into your marketing funnel and nurture them, but content marketing is arguably one of the simplest and most effective. Here’s how it might work in practice:Let’s say that Billy wants to drive more traffic to his site, so he searches Google for “how to drive more traffic to your website,” where he comes across our article.

A few weeks later, he clicks a post about SEO on Twitter. That post talks about the importance of backlinks and recommends our free backlink checker. Billy uses this to see how many backlinks his site has compared to the competition. Seeing how few backlinks he has, he looks for You, Tube videos about building links and comes across our video:At this point, he’s absorbed so much from our content that he decides to sign up for our trial.

Impressed with the functionality of our tool during the trial, he signs up for a monthly plan. You can see that in this example, content marketing was crucial in attracting Billy as a customer. If we didn’t have content for each stage of the buyer’s journey, he probably wouldn’t have ever signed up.

3. Content marketing helps fuel other marketing channels, It isn’t easy to utilize many modern marketing channels effectively without content. For example, take a look at any brand’s social media profile. You’ll often see that much of what they share is blog posts and video content. It’s the same story for email marketing.

4. Content marketing helps to educate potential customersTim, our Chief Marketing Officer, once told me:My theory is that people don’t sign up for your tool and then learn how to use it. My theory is that people first learn how to use your tools, and they sign up because they know how to use your tool.




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